About

The Story of eXpected Disappointment

Created for fans who know the feeling.

Let’s be honest. If you love football, you love suffering.

You know that feeling when your star striker is through on goal, 1-on-1 with the keeper, and you just know he’s going to hit the post? That feeling when VAR draws a red line on a player's armpit to disallow a last-minute winner? That feeling when you sign a "wonderkid" for €80 million and he spends the season tripping over the ball?

That is eXpected Disappointment (xD).

We didn’t start this brand to celebrate the champions. We started it for the rest of us. The ones who spend 90 minutes praying for a draw. The ones who travel 4 hours on a rainy Tuesday night just to watch a 0-0 bore draw.

Our Philosophy: Low Expectations, High Quality We apply the same logic to our clothing that you apply to your team:

• The Design: Inspired by the worst moments in the beautiful game.
• The Quality: We print on solid, comfy shirts Gildan 64000 that won't shrink faster than your team's title hopes.
• The Shipping: It takes a few days. Don’t panic. It will arrive before your club wins a trophy.

Why buy from us? Because you need something to wear while you sit on the couch and question your life choices after a 3-0 defeat. And because unlike your club's board of directors, we actually try our best not to rip you off.

A Note from the Founders We are big football fans and we are constantly disappointed by our clubs but still support them anyways. We built this shop as a coping mechanism. If you buy a shirt, you support our therapy. Let's wear the pain together.

 eXpected Disappointment. "Still Believing. Still Preparing. Still Disappointed."